Key takeaways
- iCargos covers broad courier, cargo, and freight-forwarding — more scope than most last-mile operators need.
- Shipday and Tookan are both solid, established, but neither has WhatsApp AI order capture.
- The deciding factor is usually scope (freight vs. dispatch-only), not raw feature count.
iCargos, built by IT Vision Pvt Ltd in Pakistan, is a broad courier, cargo, and freight-forwarding platform reporting 300+ customers across 30+ countries, with pricing from €12/month (150 orders) up to €49/month on its Professional tier. It's a reasonable option if your operation spans freight forwarding and international cargo alongside courier work.
But not every delivery business needs that breadth. If you're running courier or last-mile dispatch specifically — bookings, riders, live tracking, customer notifications — a narrower, dispatch-focused tool may fit better than a platform built to also handle cargo and freight workflows. Here's what to weigh.
What to look for in an alternative
- Scope: courier/last-mile dispatch specifically, versus broader cargo and freight-forwarding coverage you may not need.
- How orders get created: a booking form only, versus support for capturing orders from a customer conversation (e.g. WhatsApp).
- How you get started: a demo-request flow versus self-serve signup you can try immediately.
- Payment support: whether pay-on-delivery is handled natively, including sending payment details to customers automatically.
- Pricing model: flat per-order pricing versus flexible options like custom zone or per-km pricing.
Traksend
Traksend is scoped specifically to courier and delivery dispatch — not freight forwarding or international cargo. Its main differentiator is a WhatsApp AI assistant: instead of only sending outbound tracking links, it holds a two-way conversation with a customer and extracts structured order details automatically, cutting manual re-entry from chat-based bookings. iCargos lists WhatsApp ordering as a feature, but doesn't publicly detail AI-based extraction of the kind Traksend is built around.
Both self-serve signup and demo requests are available on Traksend — you're not required to book a call before trying it. A full feature-by-feature and pricing breakdown, including where iCargos' broader scope may still be the better fit for some operations, is linked below.
Shipday
Shipday is positioned around affordability, with a free tier covering up to 300 orders/month, plus AI dispatch, route optimization, and proof of delivery. It doesn't have a dedicated WhatsApp AI ordering angle. It's a reasonable low-cost starting point if your volume is modest and your team prefers an app-based workflow over WhatsApp-based customer communication.
Tookan
Tookan focuses on small courier startups, starting around $39/month for 300 tasks, with route optimization and auto-dispatch. Like Shipday, it doesn't have a WhatsApp AI ordering feature — it's a solid, established option if your priority is task dispatch and route optimization without a WhatsApp-specific workflow.
Choosing between them
If your business is specifically courier and delivery dispatch, and a meaningful share of your orders start as a WhatsApp message rather than a form submission, that's the clearest signal to look at a WhatsApp-AI-native option. If your operation spans cargo and freight forwarding too, iCargos' broader scope may still be worth the trade-off. Compare pricing and features directly before deciding — all of these change over time.