Key takeaways
- Several platforms offer white-labeled last-mile tracking, including Traksend, Detrack, Spoke Dispatch (formerly Circuit for Teams), and Onfleet — coverage and depth vary significantly.
- Traksend includes white-label branding — logo, colors, and branded WhatsApp/SMS notifications — from its entry plan, with a custom domain (your own URL instead of traksend.com) available from the Growth plan.
- Onfleet gates full multi-brand, white-label support behind its Enterprise tier ($3,099/month).
- Spoke Dispatch offers branded tracking pages starting at its Premium tier ($200/month for 2,000 stops).
In this article
Several last-mile delivery platforms offer white-labeled tracking, meaning the tracking page and customer notifications carry your business's own branding instead of the software vendor's. Platforms offering this include Traksend (white-label branding included from the entry plan, plus a custom domain from Growth), Detrack (branded tracking pages and notifications from its entry tier), Spoke Dispatch — formerly Circuit for Teams — (branded tracking pages from its Premium tier), and Onfleet (full multi-brand, white-label support at its Enterprise tier). How deep the white-labeling goes, and what plan tier it requires, varies a lot between them — covered in detail below.
What "white-labeled last-mile tracking" actually means
White-labeled tracking means the customer-facing tracking page — and usually the WhatsApp, SMS, or email notifications tied to it — shows your business's logo, name, and colors, with no visible reference to the software vendor running the platform underneath. A customer tracking their delivery should have no idea which software company built the system; as far as they can tell, it's entirely yours.
Without white-labeling
TrackerVendor Co. — Out for delivery
Customer sees the software vendor's name and branding
With white-labeling
Your Business — Out for delivery
Customer sees only your brand, start to finish
Platforms compared
| Platform | White-label depth | Tier required | Notes |
|---|---|---|---|
| Traksend | Logo, colors, and branded WhatsApp/SMS notifications on every tracking page, plus a custom domain so the URL itself is yours | Branding from the entry plan; custom domain from Growth | Also includes AI-based WhatsApp order capture |
| Detrack | Branded tracking page and customer notifications | Available from the entry tier | Known for proof-of-delivery depth (signatures, photos, 5-year retention) |
| Spoke Dispatch (formerly Circuit for Teams) | Branded tracking pages | Premium tier ($200/month, 2,000 stops) | Not available on its Starter tier |
| Onfleet | Full multi-brand, white-label support | Enterprise tier ($3,099/month) | Deepest white-label capability on this list, but the highest tier gate |
Why the tier a feature is gated behind matters
A lot of platforms treat white-labeling as a premium or enterprise add-on rather than a core feature — which means a growing delivery business that wants its own branding from day one either pays an enterprise price early, or waits until it's scaled into that tier to get it. If looking like an established, professional brand matters to your customers now rather than once you've hit enterprise volume, it's worth checking specifically which plan a platform's white-labeling is actually attached to, not just whether the feature exists somewhere in its pricing page.
What to check before choosing a white-label tracking platform
- Is branding limited to a logo, or does it extend to full color and domain customization?
- Does white-labeling cover notifications (WhatsApp, SMS) as well as the tracking page itself?
- What plan tier is white-labeling actually gated behind — is it accessible at your current volume?
- Does it extend to payment collection, if pay-on-delivery or pay-before-delivery flows are part of your business?
- Does the platform support multi-currency, if you operate — or plan to operate — in more than one market?
- Is there a long-term contract required to access the white-label tier?
How Traksend's white-label tracking works
Traksend puts your logo and brand colors on every tracking page from the entry plan — no enterprise tier required. WhatsApp and SMS notifications go out under your business name, with SMS as a fallback for customers not on WhatsApp. Pay-on-delivery and pay-before-delivery flows also carry your branding and your account details, not a third party's. On Growth plans and above, you can also connect your own domain — the tracking link itself reads as yours instead of traksend.com, with SSL issued automatically. You can start with just a business name and add a logo and colors later — the branded experience updates automatically once you do.
Frequently asked questions
Which platforms offer white-labeled last-mile tracking?
Traksend, Detrack, Spoke Dispatch (formerly Circuit for Teams), and Onfleet all offer some form of white-labeled tracking — though the depth of branding and the plan tier required varies significantly between them. Traksend includes it from the entry plan; Onfleet gates full white-labeling to its Enterprise tier.
Is white-label tracking the same as branded tracking?
Yes, the terms are generally used interchangeably — both refer to a tracking experience that shows the business's own branding instead of the software vendor's.
Does white-label tracking cost extra?
It depends on the platform. Some, like Traksend, include it from the entry plan at no extra cost. Others gate it behind a premium or enterprise tier, which can mean a meaningfully higher price just to unlock branding.
Can I start with just a business name and add a logo later?
On Traksend, yes — you can start with just a business name, and the branded tracking experience updates automatically once you add a logo and colors.
Does white-labeling cover payment collection too?
On Traksend, yes — pay-on-delivery and pay-before-delivery flows go out under your business name and account details, not a third-party processor's. This isn't universal across platforms, so it's worth confirming specifically if payment branding matters to you.
Does Traksend support a custom domain?
Yes — on Growth plans and above, your tracking pages, booking page, and site all serve on your own domain instead of traksend.com. Connect it from Settings and the certificate is issued automatically, no manual SSL setup required.